Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Five tiers. Forty dollars separates the free plan from the most expensive one. But the real cost question on Secrets AI isn't about the subscription — it's about Moments, the in-app currency that governs every media feature on the platform. Understanding how Moments work, how fast they deplete, and which tier gives you the most per dollar is what actually determines value here.
This page covers every pricing detail: exact monthly and annual rates, what each tier includes, the complete Moments cost table, and a clear recommendation for which plan suits which type of user.
Secrets AI Pricing Overview
| Tier | Monthly | Quarterly | Biannual | Annual (per month) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $49.99 ($16.67/mo) | $89.99 ($15.00/mo) | $159.99 ($13.33/mo) |
| Ultimate | $39.99 | $99.99 ($33.33/mo) | $179.99 ($30.00/mo) | $319.99 ($26.67/mo) |
Quarterly and biannual billing options exist only for Premium and Ultimate tiers. Lite and Plus are available on monthly and annual billing only.
For a detailed comparison of what you actually gain by upgrading, visit the free vs premium comparison.
What You Get on Each Plan
Free Plan
The free tier is a trial, not a full product experience:
- 20 messages per day (hard daily cap)
- 500-character maximum per message
- 200 Moments (one-time starting credit, not monthly)
- Basic short-term memory covering the last 2–3 exchanges only
- No image generation
- No video generation
- Full character library access for browsing and chatting
Those 200 starting Moments go quickly — roughly 4 standard images or a couple of short voice minutes. Once depleted, the free tier becomes text-only with a daily message cap. It's sufficient to evaluate conversation quality and the interface; not enough for sustained use.
Lite Plan ($5.99/mo)
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory (~14 days recall window)
- Access to 3-second video clips (short clips only)
- Image generation enabled
The Lite plan resolves the daily message cap problem and unlocks image generation. The 1,000 monthly Moments supports approximately 20–40 images or 20 short 3-second video clips per month — workable for light media use. Memory improves but remains limited at roughly 14 days.
Plus Plan ($9.99/mo)
- Unlimited messaging
- 3,000 Moments per month
- Improved memory (~30 days, with topic and tone awareness)
- Full video and image generation access
- Access to improved AI models
Plus is the best-value tier for most users. The combination of unlimited messaging, 3,000 monthly Moments, and 30-day memory covers the majority of use cases without overpaying. Monthly cost is $9.99, dropping to $6.67 with annual billing — competitive positioning against platforms like CrushOn AI.
Premium Plan ($19.99/mo)
- Unlimited messaging
- 8,000 Moments per month + 10% bonus on top-ups
- Unlimited memory with full emotional timeline
- Time Machine feature (revisit earlier conversation branches)
- Premium AI models
- 4x memory access multiplier
- +60% context length boost
- Previous conversation recall (~67% improvement over Plus)
The step from Plus to Premium is significant: unlimited memory, the emotional timeline, and Time Machine together create genuinely persistent relationship simulation. If memory depth and media generation volume matter to you, Premium justifies the $10 monthly premium over Plus.
Ultimate Plan ($39.99/mo)
- Everything in Premium
- 15,000 Moments per month + 15% bonus on top-ups
- Group chats: up to 3 AI characters simultaneously
- Personas: identity-switching for advanced roleplay
- 6x memory access multiplier
- +100% context length boost
Group chats and personas are Ultimate-exclusive features. For users who don't specifically want these, the jump from Premium ($19.99) to Ultimate ($39.99) doubles the cost for Moments volume and multipliers. Only heavy video/image creators or users specifically wanting group dynamics will find the upgrade worthwhile.
Understanding the Moments System
Moments are the internal currency that powers every media feature. Text messages cost almost nothing. Video clips cost a lot. Here's the full cost table:
| Action | Moments Cost |
|---|---|
| Text message | 1–2 Moments |
| Image generation | 25–50 Moments |
| Short video (3 seconds) | ~50 Moments |
| Full/longer video clip | ~600 Moments |
| Voice call | 100 Moments per minute |
| Manual memory save | 10 Moments |
| New custom character | 1,000–1,500 Moments (first free) |
Monthly budget reality checks:
- Plus (3,000 Moments): ~60–120 images, OR ~5 long videos, OR ~30 minutes voice
- Premium (8,000 Moments): ~160–320 images, OR ~13 long videos, OR ~80 minutes voice
- Realistic mixed use (Premium): 100 images + 5 videos + 30 min voice ≈ 7,500 Moments
The math makes clear: video is the Moments budget killer. A long video clip at 600 Moments costs as much as 12–24 images. If video generation is a primary use case, Premium is the minimum sensible tier and Ultimate is worth considering.
Bulk Moments purchases are available separately: 1,980 Moments for $5.99 up to 118,800 Moments for $249.99 (with up to 30.4% volume discounts). Monthly allocations reset each billing cycle — unused Moments do not carry over indefinitely.
For specifics on how features interact with Moments costs, see the all features breakdown.
Annual vs Monthly — Savings Breakdown
| Tier | Monthly Rate | Annual Rate | Annual Savings |
|---|---|---|---|
| Lite | $5.99 | $4.00 | 33% |
| Plus | $9.99 | $6.67 | 33% |
| Premium | $19.99 | $13.33 | 33% |
| Ultimate | $39.99 | $26.67 | 33% |
Every paid tier saves exactly 33% on annual billing. The quarterly and biannual options for Premium and Ultimate offer savings of 17% and 25% respectively — useful if you want to commit for more than a month but aren't ready for a full year.
Practical recommendation: start monthly to validate that the platform fits your use patterns. Switch to annual after 2–3 months if you're consistently using it.
Which Plan Is Right for You?
- Text-focused casual users: Plus ($9.99/mo) — unlimited messages and 3,000 Moments handles light media use without overpaying
- Regular image + occasional video users: Premium ($19.99/mo) — 8,000 Moments and unlimited memory make this the full-featured tier
- Heavy video creators: Ultimate ($39.99/mo) — 15,000 Moments prevents constant top-up purchases
- Just evaluating the platform: Free — the 200 starting Moments and 20 daily messages are enough to assess conversation quality
- Light text + memory users (budget-conscious): Lite ($5.99/mo) — steps up from free without a large commitment
Payment Methods and Billing
Accepted payment methods:
- Visa
- Mastercard
- Virtual debit cards
- Cryptocurrency (minimum $20 transaction)
Not accepted: American Express.
All charges appear on bank statements as "Sun Clinical Laboratories" — no reference to AI, adult content, or the platform name appears in billing. This is by design for user privacy. Cryptocurrency payments provide the highest level of billing anonymity.
Subscriptions are cancelable at any time. Access continues through the end of the paid billing period. Refund policy details are not prominently documented on the platform, which is a gap worth noting before committing to an annual subscription.
For full privacy context including data handling, see the detailed review.
FAQ
Yes. The free tier has no expiration. It includes 200 starting Moments (one-time, not monthly), 20 messages per day, a 500-character message limit, and very basic short-term memory. It is enough to test conversation quality but not enough for image generation, video, or meaningful memory continuity. Once the starting 200 Moments are used, the free tier is text-only.
Yes. Moments can be purchased as standalone top-ups without changing your subscription tier. Bundles range from 1,980 Moments for $5.99 to 118,800 Moments for $249.99, with volume discounts of up to 30.4% on larger purchases. This is useful for users on Plus or Premium who hit their monthly limit before the next reset.
Monthly Moments allocations reset with each billing cycle and do not roll over indefinitely. If you consistently have Moments left over at month end, you may be on a higher tier than you need. If you consistently run out, you either need a higher tier or additional top-up purchases.
Charges appear as "Sun Clinical Laboratories" on bank and credit card statements. There is no reference to "Secrets AI," "artificial intelligence," adult content, or Secret Labs Inc. in the billing description. This descriptor is used consistently across all subscription types and Moments purchases. For additional billing privacy, cryptocurrency payments are accepted.